OUR TEAM
Nicole - Founder + Creative Director
Nicole is the Founder and Creative Director of Mallow. After graduating from the University of Southern California with a BA in Cinematic Arts, Nicole’s curiosity and fearless nature tugged her to over 30 countries. She lived in the Czech Republic and Australia before moving to Indonesia where she started her first fashion label, Milk the Goat, in Bali. Her reckless free spirit almost got her into trouble a few times, but thanks to a lucky fairy on her shoulder, she's alive to tell the tales.
After learning she was pregnant with her son, Nicole and her husband decided it was time to trim their wings and grow their roots. Feeling deeply connected to Hawai’i, they moved to Oahu to raise their family. A nature-lover and art enthusiast, Nicole’s own aesthetic draws from unique and happy designs, built for a beachy life. She aims to weave her philosophy of living, the spirit of her daily life, and the essence of her fellow sun-seeking women into each Mallow piece. When she’s not designing, Nicole is surfing with family and friends, packing and unpacking, recharging in nature, diving into a book, drinking too much coffee, laughing loudly, or traveling the world.
Ceri - Chief Branding Officer
Ceri Lou is a self-taught illustrator, artist, and graphic designer. Living out of her suitcase since she was 19, Ceri Lou has traveled around the world for over a decade. Along the way, she’s collected inspiration from creative communities, local wildlife, and the various cultures in which she’s immersed herself. Today, Ceri’s still bouncing from coast to coast across the globe in search of dry seasons, good company, and fun-sized swell. Her style is now an infusion of tropical, vintage graphics and retro, earthy colors. And her daily life is a healthy balance of creative work and outdoor play. On any given day, you might find her with a coffee in one hand, her art supplies in the other, and a longboard or mid-length tucked under her arm.
Olga - Chief Operating Officer
A proud American of Mexican descent, Olga was raised to embrace creativity and nature. Astrologically balanced between introversion and extroversion, Olga is a deep thinker and dream weaver. She’s curious, introspective, and always seeking out serenity amidst the hustle and bustle of the everyday. A certified health coach, Olga is just as invested in wellness and biohacking as she is in a holistic approach to indulgence. Her expertise, creativity, and lifestyle all come together in the way she helps businesses ideate and develop their brand. In her free time, Olga likes getting her steps in with her Frenchie, Bernie; sharing meals with family and friends; and tuning into NBA games. Hoping to live a long, happy life, Olga takes the journey in stride, with a spirit of wonder and wander.
Tia - Writer
Tia is a freelance writer and hapa Hawaiian. After a few years on O'ahu, she spent time exploring oceans and countries throughout Europe and Latin America. Along the way she's picked up Spanish, ear infections, and new friends from around the world. The people and communities she meets on and off waves continue to inform her writing and inspire her to be a better traveler and water person. Tia time involves spotty bananas, humor books, and glassy left-handers.
Riemkje - Photographer
Riemkje Poortinga is a Dutch fashion photographer. Her love for on-location shoots and the spontaneity of adventure has brought her to some of the most cinematic corners of the world. Simple and sophisticated, her work is heavily inspired by boardsport youth culture and life by the beach. Her transient lifestyle has given her a wide artistic range, with colorful versatility. She’s worked with leading brands and some of the biggest names in the surf industry. Riemkje’s favorite projects are those in which she roams her way through foreign backdrops, capturing spur-of-the-moment beauty and bringing her dreams to life through her lens.
Federica Guinovart - Social Media Manager
Federica Guinovart is Mallow’s social media manager and graphic designer. Federica, fondly known as Fede, is originally from the vibrant country of Uruguay. As an artist, Federica treats life as the ultimate creative practice – one filled with endless opportunities to innovate and inspire. She’s been traveling the globe since she was 21, captivated by beautiful landscapes while on an endless hunt for the perfect wave. No matter what corner of the globe she’s exploring, you can always find her somewhere between the blue and the green – soaking up the natural beauty of both land and sea. A fan of books and a believer in island time, Federica’s love of life (and love itself) is what keeps the heart of her ocean-based travel beating. Passionate about human design, she believes everyone has a unique gift to share with the world.