ABOUT US

Mallow is a community bonded by our connection to nature, penchant for travel, and dedication to a life slowly lived. We’re not a big city label. We're a small brand on island time, with a holistic understanding of fashion. Designed in Hawai’i, Mallow is inspired by retro surf style and the rich culture of aloha. Join our community and learn the art of being mellow.

OUR NAME

The name Mallow came spontaneously, from the soft imagery of a flower. A mallow is any of several flowering plants related to the hibiscus – a quintessential reminder of warm, tropical visions. And funny enough, a marsh mallow (one that grows in a marsh by the sea) contains the nectar used to make the fluffy, sweet treat we know as marshmallows. Like its name, Mallow designs inspire beachy beauty and evoke a soft bloom – a fragrant, fun embrace that envelops you like the ocean at the end of a long, mellow waves.